Telecommunications companies are facing an increasingly complex market in terms of both competitors and opportunities for growth. Success requires leveraging your unique assets – the customer relationship and knowledge of the customer, based on the huge volumes of data collected every day. Identifying trends in customer behavior, troubleshooting networks, optimizing pricing, developing marketing campaigns, and eliminating fraud and revenue leakage are just a few of the objectives that can be achieved with relevant analysis.
Telecom software and technology companies are also being challenged to capture and store more call data and enable their customers to access that data in near-real time. Companies like JDSU and Polystar are using Infobright to meet the needs of the largest global carriers. Why?
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“In the highly competitive telecommunications industry, service performance is a key differentiator. As a result, our customers expect our applications to be able to process large amounts of user data…
The Analytic Data Warehouse
Traditional data warehouse products put a tremendous burden on IT in order to create and maintain an environment that will allow users to query against large volumes of data.